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<strong>Mammut</strong> Sports Group AG <strong>Basecamp</strong> <strong>press</strong> <strong>release</strong> Seon, August 2011 Photo: Robert Bösch The Biggest Peak Project in history has begun The arithmetic sounds simple: 150 years of <strong>Mammut</strong> makes 150 peaks. For the Swiss mountain sports specialist it is the largest peak project ever. The kick-off for this ambitious peak project took place on the Jungfrau on 3 August, on the 200th anniversary of the first ascent. Many prominent figures responded to the heritage brand’s call. Together with top international mountaineers, they launched the biggest peak project ever with the starlight ascent of the Jungfrau (4,158 m) – and in so doing paid tribute to the anniversary of one of the most beautiful and best known of the Swiss 4,000 m peaks: The Jungfrau peak was first scaled on 3rd August 1811. A host of prominent figures from politics, business and sport climbed the Jungfrau peak along different routes, including: Contact Harald Schreiber Public Relations <strong>Mammut</strong> Sports Group AG Tel. +41 (0)62 769 81 25 Industriestrasse Birren Fax +41 (0)62 769 82 47 CH-5703 Seon harald.schreiber@<strong>Mammut</strong>.ch www.<strong>Mammut</strong>sportsgroup.ch

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